Our Philosophy

Artificially inflated prices, low quality products, excessive retail markups, weak customer experience, stakeholders pressure driving profits, high marketing expenses... Since we started our goal was to disrupt the broken traditional retail market model and really deliver high quality products at a very affordable price to our customers.

A product at a traditional retailer can pass through many different levels of distribution before being shelved and each level adding another markup to the final price. Our simple and direct online model means we skip over the middlemen and avoid these unnecessary markups so we can always get the best price all year long for our customers.